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John Pereless, President & CEO of Pereless Software, a global software development firm delivering business solutions and custom applications.

John Pereless- Some Commonly Committed E-commerce Mistakes

Friday, 9 January 2015


First impression is important and if you own an E-commerce website it becomes more vital. According to John Pereless, if your business website is not user friendly and has a poor design, it can decrease its chances of attracting potential customers. Improper customization or even a single error in the website design can drive away your customers. Therefore John Pereless lists out some mistakes that are commonly committed by people looking forward to get an E-commerce website designed.

Bad Navigation

According to John Pereless, an e-commerce website that is not easy to navigate would drive your visitors away. It is important that a new user can easily navigate your website without any difficulty. If the visitor is not able to find what he is looking for he will definitely move on to another website that can possibly belongs to your competitor suggests John Pereless.

No Call to Action Line

Having a clear call to action line is important for an e-commerce business as it would give the visitors a chance to get in touch with the company professionals said John Pereless. A clear call to action line must be present on the website and it should prompt the visitors to fill out a form, make a purchase or subscribe to your newsletter suggests John Pereless.

Not an Attractive Website

John Pereless said that “If you are having an e-commerce website, it is important to have a well designed and attractive website”. Users would like to stay on for long if they find something interesting on your website. John Pereless advocates that people often choose to design a cheap website for their businesses and this is regarded as one of the biggest mistake.

Lack of Description

According to John Pereless, when people are shopping online, they often look for product description before purchasing it. As there is no interaction between the salesman and customer, product description helps the customer to reach a decision whether to purchase the services or not. So if you are having an e-commerce website, do not forget to write complete description of the product, said John Pereless.

Lack of Payment Options

A large number of e-commerce websites commit this mistake. In certain cases, customers have a single payment option and this may sometimes drive the customer away from the site. Think about your targeted customers and avoid committing this mistake recommends John Pereless.

It is also important that the website have a readable font so that your prospective customers can easily find out what they are looking for, suggests John Pereless

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Red Bank, New Jersey, Red Bank, United States
John Pereless is President / CEO of Pereless Software, a global software development firm delivering business solutions and custom applications to customers including National Geographic Channel, Fox, PepsiCo, and Nokia Siemens Networks. He is responsible for the strategic and overall business development of Pereless.