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John Pereless, President & CEO of Pereless Software, a global software development firm delivering business solutions and custom applications.

John Pereless- Internet Marketing Can Benefit Small Businesses

Monday, 22 December 2014

 Internet marketing By John Pereless


Internet marketing refers to advertising your business over the internet to increase direct sale using email and web. According to John Pereless, these are the techniques used by businessmen in conjunction with different other advertising solutions to attract large customer base. Internet marketing can be divided into 3 specialized areas:
·  
       Social media marketing
·         Web marketing
·         Email marketing
If you are starting a new business or want to expand your existing one, John Pereless suggests you to use internet marketing for your benefit. Here are few tips and tricks given by John Pereless that can help you to target a large customer base easily with internet marketing.

A clear objective
If you have a business website, you must have a clear objective behind designing your business web page. Who is your targeted audience? What do you want your website to convey? Assigning a goal is crucial to increase your sale. Once you have a clear objective, make sure that you are working in accordance with it.

Website content
Content is the king as it plays crucial role in online advertising. What and how you write is what that matters in the end. Therefore John Pereless, advices that it is important to evaluate the content before uploading it. Write relevant, informative and interesting content that can attract your audience easily. Therefore set your goal and do not forget to update the content regularly.

Use analytic
Analytic's tools can be used to measure the performance of your business website. These tools can easily measure the amount of internet traffic that came to your website, check for how long the visitors navigated your website and where did they came from. The analytics can also track the number of people who called your business, duration of the call and various other details.

Importance of title tag
Review your business website to check whether the title matches with the content of different pages or not. Title tags must be precisely written and should be accurate. They are an important part of your website as they help in increasing the visibility of your website and thus they form a crucial part of internet marketing.

John Pereless suggests you to evaluate your competitor’s website to check their marketing strategies and to stay ahead of them. Go through different websites before designing one for your business as it will give you an overview of how you can rank you website higher than theirs. Use smart strategy and see what the world of internet has to offer.

1 comment

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Red Bank, New Jersey, Red Bank, United States
John Pereless is President / CEO of Pereless Software, a global software development firm delivering business solutions and custom applications to customers including National Geographic Channel, Fox, PepsiCo, and Nokia Siemens Networks. He is responsible for the strategic and overall business development of Pereless.