John Pereless- Important Elements of a Web Page

Search engine marketing (SEM) is used by variety of companies to reach out to a large number of people. According to John Pereless, people perform multiple searches daily to find services and products offered by a company. Therefore when you are planning to publish the content on your website, John Pereless suggests you to make sure that you have all the important elements in order.

Above the fold content

A majority of websites are using images at the beginning of the page. If your image is not present at the top of the page, you would be losing your visitor’s attention. John Pereless advocates that the content must contain all the targeted keywords so that it can easily be found by different search engines. If you wish to use a link, John Pereless advocates that it must not be changed for a long time.

Links relevant to your business

The ultimate goal of a search engine is to offer useful and relevant links to the user suggests John Pereless. In addition, John Pereless also advocates that links are an important factor that determines the quality of your business website.

Google latest updates are evaluating the real worth of the links and relevancy of the content. John Pereless believes that a relevant link is the one that matches the content of the source link. Companies can also build reciprocal link wherever it is possible to attract positive inflow of traffic.

Meta tags

According to John Pereless, web pages have Meta tags that make it easier for different search engines to find the relevant content. Meta tags are used to describe description, author, title and targeted keywords. John Pereless suggests that while designing a website; make sure that your site has a Meta description.

Meta description is a brief statement that often includes all the important keywords. Different description must be written for different pages suggest John Pereless. If you do not have the time to create description for all the pages, remember to write unique and impressive descriptions for the most important pages of your website including home page and other popular pages.

Rich Snippets

According to John Pereless, rich snippets are often described as the text that appears when a service or a product is searched for. They are specially written to give the internet users an insight of what’s on the web page and why the services are relevant to them.

“You can reach out to your customers easily if you have all the required elements on your website,” said John Pereless.